Straight answers before you hire anyone
These are the questions brand owners and creators actually ask us on calls, written out the way we answer them. They cover what a management company does, what it costs, how AI influencers are built and monetised, and how content gets made when nobody in the business wants to make it.
On this page
Most writing about social media agencies is either a pitch or a warning. These are neither. They are the questions we are asked before anything is signed, answered with the part people usually find out six months late, including the parts where the honest answer is that nobody can promise you the thing you are hoping to be promised.
| Question group | What it settles | Where to start |
|---|---|---|
| Running your pages | What a management company does and who owns what | What a social media management company does |
| Pricing | What it costs and how much posting you need | What it costs to have your pages run |
| AI influencers | How a persona is built, paid for and disclosed | How an AI influencer is actually made |
| Making the content | What UGC is and how to brief the people making it | What user generated content really is |
What does a social media company actually do for you?
The phrase covers very different services, and the two questions worth settling before you sign are who makes the content and who owns the accounts.
The managed version of the whole job is social media management, and the shape of a month is on how it works.
What does this cost and how much do you need?
Price follows volume more than anything else, so these two answer the same question from opposite ends: what a retainer costs, and how much posting is actually worth buying.
Our bands run from $300 to $800 a month per brand, one post a day up to ten, and every engagement starts with a free written proposal. The current list is on pricing.
How do AI influencers actually work?
A persona is built once and then run like any other account, and the interesting questions are what it can earn, whether anyone has to be told, and whether you need to appear at all.
- How an AI influencer is actually made
- How an AI influencer makes money
- Do you have to show your face to sell
- Which platforms actually pay creators
The managed line is AI influencers, and a brand with a product and nobody to front it should read an AI persona to front a faceless brand.
Who makes the content if you do not?
Somebody has to produce the video, the stills and the words, and these two cover what that work is called and how to ask for it properly.
The service is content production, and the version where the inbox is doing the selling is an inbox sales agent for direct messages.
Four things you will not read anywhere on this site. That followers, views or revenue are guaranteed, because no agency controls how a platform distributes content. That engagement can be bought here, because we never buy it and never use a service that does. That we will operate an account we have not been given, or build a persona copying a real person. And the name of a single client, because client names and verticals are never published: the work is reported to you and nowhere else.
The other side of that policy is that no industry is a problem. Adult creator management and licensed gambling are taken on the same terms as everything else, with no separate section and no awkward first call.
If you would rather ask than read, the proposal is free and comes before anything is signed. Start on the contact page.