Product content for dropshippers

Dropshipping is a creative business pretending to be a logistics one. The product is available to everybody, the price is matched within a week, and the only thing that is genuinely yours is how it is shown. Which is why so much of the category is running the same supplier video as the store next door.

Why does the supplier clip stop working?

Because thirty other stores are running it, the audience has seen it, and the platforms have seen it even more often than the audience has.

Recycled creative also makes the store look like a reseller, which raises exactly the doubts a first time buyer already has. Original footage does the opposite: it proves somebody actually holds the product, and it is the single cheapest trust signal available in this category.

How do you keep up with a changing catalogue?

By treating production as a rate rather than a project: an agreed number of products per month, each with its own set of hooks, shot in the formats that sell.

Winners get more variations, losers get dropped and replaced, and nothing waits on a studio booking. Fashion and apparel stores buy the customer style version instead, which is user generated content for fashion labels, and supplement stores use content production for supplement brands. The volume bands are on pricing.

Do you run the ads creative as well?

We produce the creative; where it runs is your decision, and plenty of clients use the same assets organically and in paid placements.

Affiliate operators running offers rather than stores take the same pipeline as offer content for affiliate brands. We never buy followers, views or engagement to make a store look established, and we never promise a revenue figure, because the platform and the offer decide that between them. The service page is content production.

Tell us how many products you test a month and a free proposal comes back first. Start on the contact page.