Cross platform posting for brands

Creator Fleet runs the cross platform system for brands on every network at once. One calendar drives all of them, every asset is cut to the format the network actually wants, and the captions are rewritten per platform instead of copied from whichever one you made first.

On this page
  1. Why does reposting the same thing everywhere fail?
  2. What does running all of them properly involve?
  3. Which networks do you actually cover?

Being on six networks is easy. Being good on six networks is a production problem, and the usual answer, a scheduler that pushes one post everywhere, is the reason so many brand pages look careless on five of the six. The cost of doing it properly is cutting and rewriting, which is work nobody has time for.

Why does reposting the same thing everywhere fail?

Because each network rewards a different shape, a different length and a different opening, and a post built for one of them reads as an import on the others.

The tells are obvious to the audience even when they are invisible to the brand: a vertical video letterboxed into a square, a caption written for a professional network sitting under a short video, hashtags copied from a platform that stopped using them. None of this loses a customer on its own. All of it together makes the brand look secondhand.

What does running all of them properly involve?

One calendar, one set of source assets, and then a cut and a rewrite for each destination before anything is scheduled.

That is the whole job, and it is why most teams quietly drop to two networks. We keep the calendar central so the story is consistent, then let each platform have the version it wants. Brands that keep replacing the person who used to do this should read one operator instead of five freelancers, and the volume bands are on pricing.

Which networks do you actually cover?

Every major network our clients sell on, including the short video platforms, the image feeds, the professional networks and the messaging channels where your audience already is.

The list is decided by where your buyers are, not by where posting is easiest. Restaurants and local brands usually need fewer networks and more frequency, which is daily posting for restaurants and cafes. We never buy followers, views or engagement on any platform to make a launch look bigger.

One campaign assetCopied everywhereCut for each network
Aspect ratioWhatever it was shot inNative to each placement
Opening secondsIdenticalRewritten for each audience
CaptionOne caption, six placesOne per platform
Posting timeAll at oncePer network, per audience
Link handlingPasted and ignoredPlaced where the platform allows
ReportingOne numberPer network, against the calendar

Tell us which networks matter to you and a free proposal comes back before anything is signed. Start on the contact page.

By Raze, Founder. Updated .

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